Hyderabad: Hyderabad witnessed a surge of youthful energy as actor and Spykar brand ambassador Vidyut Jammwal set the stage ablaze at Sarath City Mall during the brand’s youth-centric campaign “Daur Apna Hai.” What unfolded was less of an event and more of an adrenaline-charged celebration of confidence, expression and fearless individuality.
The atmosphere shifted the moment Jammwal walked onto the stage. Cheers erupted, phones lit up the venue, and the crowd surged forward with palpable excitement. His commanding presence and effortless charm instantly connected with the young audience, turning the campaign launch into a full-fledged youth festival.
One of the biggest highlights was the Live Power Grip Challenge, where Jammwal not only demonstrated his signature strength but also motivated students and fitness enthusiasts to participate. The sound of cheers, friendly competition, and the thrill of pushing personal limits brought to life Spykar’s core philosophy — live bold, stay fearless and own your moment.
The event blended fashion, fitness and interactive entertainment through on-the-spot contests, influencer engagement sessions and exclusive Spykar merchandise giveaways. The buzz peaked when Jammwal visited the Spykar store, meeting fans, posing for photos and sharing warm, candid interactions that made the evening unforgettable for attendees.
The enthusiastic participation in the Power Grip Challenge showcased a powerful reality — today’s youth embrace not just trends but also strength, personality and a deep sense of self-belief. As youngsters explored Spykar’s newest collection, their choices reflected confidence and a desire to mix style with purpose.
Spykar Co-founder & CEO Sanjay Vakharia expressed delight at the overwhelming response.
“‘Daur Apna Hai’ is the true voice of India’s youth — energetic, expressive, fearless and self-driven. Hyderabad has always been a vibrant market for us, but the enthusiasm today was exceptional. Vidyut amplified the spirit of the campaign, and the massive involvement from young people shows the brand’s deep and authentic connect with this generation,” he said.
Jammwal, too, shared his excitement, noting that “Spykar represents unstoppable energy,” and that Hyderabad’s electrifying spirit took that message to a whole new level.
With such a roaring start, Spykar’s campaign has set the tone for a nationwide movement celebrating young India’s courage, passion and individuality.
